Pre Helsinki is the premier organisation focusing on the internationalisation and export of Finnish fashion. The platform, founded in 2012, promotes and supports the most creative and talented Finnish fashion designers and brands.


The main focus of Pre Helsinki is to create business and networking opportunities for the designers and fashion brands it represents. Beyond this, Pre Helsinki exports Finnish fashion culture and communicates the unique experience behind the Finnish fashion phenomenon by organising an annual event week in Helsinki, participating with the designers to major Fashion Weeks
internationally, and organising matchmaking programs in Europe, Asia, and worldwide.



Pre Helsinki offers design services and collaborations by connecting designers with companies both in and outside of the fashion field. Representing a broad spectrum of expertise beyond the conventional realms of fashion, services from product design, concepts and branding to events are all within Pre Helsinki’s range.

The annual Pre Helsinki event week, held every May since 2013, along with partner events has been established as the most comprehensive annual showcase of Finnish fashion. An international
group of press, buyers and other professionals in the field of fashion gather to Helsinki every year, and visitors have included representatives from media such as Numero, Dazed and Confused,
Showstudio, Interview, WWD, ELLE Italy, W Magazine, ELLE China, Vogue Italia etc. The next Pre Helsinki event week takes place in May 2017, bringing together the peak of Finnish fashion talent in shows, presentations, pop-up stores, exhibitions as well as other events.


Pre Helsinki are

Maija Juutilainen

CEO & Partner

Laura Väinölä

Brand Director & Partner

Satu Maaranen

Co-Founder, Member of the Board


Pre Helsinki


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